Looks like a gift shop box, costs less than a card

Bought this for my niece's eleventh birthday and expected a small padded envelope, not something that looks like it came off a gift shop shelf. The box is rigid, deep red with gold foil framing the window, so I handed it over unwrapped. Inside there is a glitter card with a lion crest, a bookmark with a real tassel, a sticker sheet, a roll of washi tape and a small memo pad, all sitting in a moulded tray so nothing slides around. It also arrived with a handwritten note and a postcard tucked under the tray, which I did not expect at this price. The red is deeper and less orange than the listing photos make it look. My one note is that the sticker sheet is smaller than it appears in the photos, so do not lean on it as the main part of the gift. Shipped in nine days, outer carton undamaged, and she has already claimed the bookmark for school.